Tkeshka was born at the crossroads of Georgian myth and modern family travel. We shaped a lovable guardian who makes nature protection feel like play and turns every park touchpoint-signs, apps, posts-into a warm “hello”.
task & context
We were asked to create a national mascot locals would embrace and visitors would instantly understand—alive in 3D and flexible in vector. The character had to work from ranger lessons to AR filters.
Task:
• Design a hero with universal appeal
• 3D master + vector system
• 20 sticker set for app/social
Context:
• Country of rich myth + fast-growing tourism
• Broad age ranges (kids → adults)
• Multilingual environments
• Need for kind, non-aggressive visual language.
idea & concept
Key Idea
“Myth Made Friendly”
We distilled Georgian legends into a companion spirit: stone-carved horns, golden wings, emerald eyes-powerful in origin, gentle in expression.
Concept
• Hero grammar of rounded forms and soft terminals for kindness.
• Emotion library (smile → awe) to “make him talk” without text.
• Nature palette (forest greens, rock beige, sunrise gold).
