A new Dubai title born fast – and built to last. In four weeks we turned a blank canvas into a 100-page, coffee-table magazine: found the voice, designed a breathing grid, wrote every feature, and premiered a 2,000-copy pilot with Eric Roberts on the cover. Quiet luxury you can read – and repeat.
task & context
To launch Issue #01 we had to find the magazine’s voice and build a turnkey production in 4 weeks.
Task
• Editorial guide (grid, hierarchy, typography).
• Issue architecture (TOC, sections, cover, captions, infographics).
• Writing & editing (structure, policy, editing, proofreading).
• Pre-press & print control for a limited run.
Context
• Dubai launch; lifestyle/business positioning.
• Cover star: Eric Roberts; private premiere event.
• Goal: pilot issue and ongoing series; tone: quiet luxury, minimalism.
idea & concept
Key idea
Micro-rhythm layout
A grid that breathes: alternating 2–4 columns, generous white space, big leads and visual “pauses”. Images act as punctuation – the page feels calm, premium, alive.
